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Like an elephant that gently calms itself with the touch of its trunk and tail, HUG.lab believes in the quiet power of connection.
We design interactions that soothe, support, and strengthen — where technology becomes a gentle companion, not a disruption.
Just as the elephant’s simple gesture carries wisdom, presence, and balance, our work seeks to create human-centered systems that foster resilience, empathy, and harmony.
HUG.lab is a space where interaction design becomes a practice of care:
touching lives softly, regulating emotions, and weaving together humans, machines, and environments into meaningful relationships.
Because sometimes, all it takes is a hug — whether between beings, ideas, or worlds — to remind us of our shared humanity.